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Trade shows provide a tremendous opportunity for business owners to learn about the competition and to build awareness of their products and services.
Trade Shows, whether local, regional or international, remain one of the most effective and strategic marketing approaches for many small businesses.
There are so many advantages to participating in a trade show.
Foremost, there is a concentrated market full of �qualified buyers;� people that are ready to do business and who are congregated at one site a for set time.
The secret is to make the most of the limited exposure. Here are just a few tips for maximizing your marketing efforts at any show including the upcoming Napa Business Expo this April 3.
Planning is essential. Prior to the show, decide what you want to accomplish and stay focused on those goals.
Do you want to generate 50 new sales leads, make 50 product presentations or make $2,000 in sales? Remember that most shows are a fertile ground for making contacts and building relationships.
If at all possible, communicate with your potential customers before the show. It is common for larger shows to pre-sell their attendee and exhibitor list.
One effective strategy is to send a postcard to the potential customer inviting them to your booth.
Plan to have your literature ready. If you have a gap in your marketing materials, plug it before the event.
We are proud of our
One of the most common statements people have made over the past 20 years when visiting our showroom or call is
"This is my first trade show and I don't know what type of display I need." My answer to that question is - Rent - I always say Rent!
Until you know what the shows are all about and if their going to work for you.
Second: What is your competitor doing? Example you buy a table top display and go to the your first show and then find out that your competitor has a full size display. No your not going to compete with the real big guys but we can make your company look competitive. Graphics are what sell you and your company so rent a display instead of buying and put the money into graphics. We will design graphics so you can use them on any display that we carry if you decide to purchase.
Third: Your choice to rent or purchase a display, but Keep one thing in mind "Growth" You buy a
10' display and next time you want a 20'. We can cure that. Our displays are
modular so in most cases we can turn a table top dis[lay into 10' and a 10' into a
20' and so on with either a purchase or rental if you only go to a couple of shows a year. Your choice rent or purchase,
Affordable Table Top Displays - Buy or Rent
We need to talk about whether you should buy or rent your display.
Calll Tom today 8:30 am to 5:00pm. EST
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Trade Show Display Booths. Custom Rental Displays: 10' foot and up. Designed according to your needs.
Call Tom today for pricing on displays, graphics or other information you need.
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