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Many larger businesses will have special brochures that speak directly to the audience or the attendees.
Select the right cast for your booth. The most appropriate staff from your business cannot be afraid of selling. They not only need to be knowledgeable about your product but they should also be passionate and extroverted and ready to show your organization’s best side.
Scheduling the booth staffing to ensure that there are enough “fresh” people throughout the entire event. Every organization will want to have at least one person at their booth and another staffer checking out the competition while walking the show. Meeting the competition offers you insights on how you can improve your own business practices.
Provide your booth staff with the exhibits that enhance the message your business wants to convey.
Exhibit booths and decorations do not have to be expensive, but it is important that they are useful, appealing and functional. The final key to effective trade show marketing is in the follow-up. This is your biggest opportunity to turn your new leads into potential sales. Leads are the true goldmine of trade shows, but only if you are prompt and thorough on following up.
Capturing business cards during the event will allow you to enhance your current database or start a leads database. Follow-up with the hot prospects soon after the trade show, and remind other prospects of your services no longer than 60 days after your initial contact. The annual Napa Business Expo is Thursday, 4:30-8 p.m. at the Meritage Resort. Attendees can receive $5 off the $10 admission by registering online at napacham ber.com. See you at the Expo.